In January, TikTok created TikTok For Black Creatives, a three-month incubator program meant to empower the next generation of Black creators on TikTok. Representatives from TikTok and its parent company ByteDance have yet to issue a statement about the recent strike, but they'll need to do more than say sorry to fix the contention when it's not apparent they fully grasp its severity. This was also a full year before Jimmy Fallon made a similar mistake by having Rae on a March 2021 episode of The Tonight Show Starring Jimmy Fallon perform eight TikTok dances without crediting the mostly Black creators who made them, and without any of the rhythm. There was one huge issue: The dance was created by then-14-year-old Black TikTok user Jalaiah Harmon. The TikTok dance craze seemed to have crossed over from Gen Z playground to cultural ubiquity last February, when the NBA planned to have non-Black TikTok influencers Addison Rae Easterling, Charli D’Amelio and Dixie D’Amelio to perform the 'Renegade' dance on national television during the NBA Dunk Contest. The trend of social media dance challenges completely overtaking the country and changing nearly every artist's rollout plan over the last two years made TikTok a network of tastemakers that helped it garner the praise of being the fastest-growing social media network of all time. The impact of the strike has been felt so widespread across TikTok because of how integral these seemingly silly dances are to the popularity of a multi-billion dollar company. Then, there are users that are reveling in how uninspired and nonsensical the dances of white TikTok creators have become as a result of having no blueprint to copy from the striking Black TikTok creators. User kibramusic's video featured the message 'undervaluing the work and contributions of Black curators will not be tolerated,' while the post's caption displayed disappointment that it took a strike for such a basic truth to be understood.

The '#blacktiktokstrike' hashtag already amassed more than 680,000 views, with many of the videos using the audio from user thevictorystory's November 23rd, 2020 video where she speaks on how Black women should be able to gain popularity without doing anything like other groups of TikTok users.

Black app creators